
Investment Strategies for London Landlords
Investment Strategies for London Landlords
Becoming a landlord can be extremely rewarding and is a fantastic option for homeowners looking to generate income from a property they own. Property is one of the safest investments that you can make, and becoming a landlord poses several benefits, including a steady income, independence and security, along with some financial relief from the UK Government. If you are new to the game, you should understand some of the changes landlords can expect in 2020.
Whilst the pandemic and UK lockdown has impacted the UK housing market in more ways than one, there has never been a better opportunity to boost your property portfolio with new investment strategies.
Buy-to-let investments are straightforward, however, it can be worth knowing some more complex investment strategies in order to maximise your overall investment gain, and to minimise the risk of underperformance.
Whether you’re a London landlord looking to maximise your return on investment during tough times, or you’re looking at getting started with investing in your first rental property, this guide will explain everything you need to know about investment strategies.
Review Your Mortgage
As a London landlord, a primary expense will be your mortgage repayments on the property. In order to boost your property portfolio, it helps to have more finance available to ensure that any properties you do own are taken care of and maintained between tenancies.
You should regularly review your mortgage and make sure that you’re getting the best deal. Now is the best time to do this, with the Bank of England cutting the base interest rate.

Start With Smaller Investments
Whilst it’s a great idea to be ambitious and aim high, you’re going to want to remain sensible and start small. If you’re new to the property market, take one step at a time so you can stay up to date with all properties, which is especially important if you’re planning to manage the properties on your own.
Improve Your Property
There’s no time like the present, and improving your property now is no exception. Particularly in the London housing market, there is a higher demand for quality accommodation. If you’re suffering from long void periods or your property is looking a little tired or outdated, you may want to consider a makeover.
Use a Letting Agent
It can also help to use a trusted estate agent in London, like JOHNS&CO, who can provide you with a tailored range of services, including a dedicated property manager on-site, a tailored marketing campaign to advertise your property to prospective tenants, professional advice on rental legalities, and the overseeing of any issues or queries on behalf of your tenants.
We know how important it is to keep void periods minimum which is why we do everything we can to minimise them. This commitment has seen us let property in new build developments up to six months ahead of completion.
Seeking help from a lettings agency will mean that you have more free time to focus on new opportunities to add to your rental portfolio. A lettings agency can even complete thorough tenant checks and handle administration and paperwork on your behalf as well as keeping on top of legal issues and new legislation, so you won’t have to.
Expand Your Existing Property Portfolio
If your knowledge isn’t up to scratch, or you are looking to expand your existing portfolio, we are here to support. With years of experience and in-depth local market knowledge, our lettings and sales team are experts in matching people with their perfect property.
As a landlord with JOHNS&CO, you will receive a tailored range of services from our experienced lettings team, allowing you to benefit from a dedicated property manager on-site at each development we represent, a tailored marketing campaign to advertise your property to rent and our vast links with corporate companies.
To discuss your requirements in more detail, please contact us.